The Idō Movement

About the brand

Inspired by the movement of artists and performers living in the GCC, we design and create luxurious, multipurpose athleisure and everyday clothes for modern, active individuals wanting to feel comfortable, confident and connected. Stylish, thoughtfully designed, affordable, low maintenance products that simplify your day and ensure you are ready for every activity and occasion.  Our garments are carefully constructed with design detail that enhances your natural form and crafted with the best organic and regenerated fabrics for their quality, drape, and finesse. From designing the quintessential unique leotards to bamboo socks and multi-purpose activewear, we push the limits, reinvent the classics, and challenge the status quo. We’re committed to considered design, responsible sourcing, and fostering change, allowing people to do more with less, always with confidence.

The Idō Movement (pronounced “EE-doh”) meaning change, shift or motion in Japanese is the culmination of a process to develop a luxury lifestyle brand specialising in clothes that feel good on the body, complement your everyday activity, and are kind to the planet. Our mission is to create high-quality, multi-purpose, luxury athleisure and everyday wear that is modern and suitable for the Middle Eastern market whilst maintaining a sustainable foundation without compromise.