Paliwar

About the brand

Paliwar, established in 2015, is an Omani fashion brand specializing in high-quality abayas. The brand combines traditional Omani craftsmanship with modern fashion, offering customizable abayas and dresses made with premium fabrics. Paliwar’s mission is to empower women by providing garments that reflect their individuality while honoring cultural heritage.

The brand’s core values include quality, tradition, craftsmanship, and customer satisfaction. Paliwar’s unique selling proposition is its customizable abayas and dresses made with high-quality fabrics, ensuring comfort and durability. The brand targets women aged 18-50 in Oman and the Gulf region, focusing on those who value fashion, cultural heritage, and self-expression. Paliwar’s products include a variety of design, such as the Black  and Color Abaya and Modern dresses with options for customization. The brand is positioned as a premium, customer-centric option in the abaya market.