Riona

About the brand

Established in 2022, Riona is a local Emirati brand that has quickly made a name for itself by offering a distinctive fusion of ancient Emirati design elements with contemporary and French-inspired styles.

In just one year, the brand has become synonymous with elegance, individuality, and a profound respect for Emirati heritage.

At Riona, fashion is seen as a powerful tool for self-expression, where every piece goes beyond mere aesthetics to evoke emotions and pride. Drawing upon the rich cultural tapestry of the UAE, Riona integrates traditional Emirati motifs—such as intricate geometric patterns and the rich colors of desert landscapes—with the sleek, polished sophistication of modern fashion and French couture. This seamless blend of old and new creates designs that feel timeless yet fresh, honoring the nation’s heritage while embracing the modern world.

What sets Riona apart is its commitment to creating garments that are not only visually striking but also deeply meaningful. Each collection tells a story—whether it's a tribute to the Emirati women’s strength and grace or a nod to the country’s rich traditions. Through its thoughtful craftsmanship, Riona offers more than just clothing; it offers a journey into the heart of Emirati culture and modern luxury.

In just a short span of time, Riona has garnered attention for its unique approach to fashion, blending the timeless beauty of the UAE’s past with the elegance of the present. As it continues to grow, Riona remains committed to creating designs that celebrate both individuality and cultural pride, empowering those who wear them to connect with the spirit of the Emirates)