Born out of the desire to capture the essence of street culture and fuse it into fragrance and other essential commodities as well as provide luxury niche fragrance that could be accessible to everyone. The Street Scent was idealized by Asukwo. M who had spent almost a decade working with LVMH perfumes and well acclaimed international perfume brands in France and the Middle – East with the intention of designing niche fragrances that are bold and expressive, taking inspiration from the street fashion, culture, people, roots, memories places and designing each fragrance as an Art Piece.
The Street Scent aims to create memories, moments, a strong community and tell stories with each of our designs in high quality yet innovative and accessible to everyone.
'For me, fragrance is an art. It is not just about the smell or memories attached to it but most importantly about self-expression; which is very noticeable in the fashion industry especially street style fashion. Each fragrance should embody how one feels when wearing it, with that in mind; I design fragrance to represent people, roots, culture and to tell stories with every collection. The Street Scent celebrates originality, freedom and the art of self-expression keeping true to its name'.